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The Plumeberg News – Full Equity Tokenization Takes the Lead as RWA Regulation Evolves

May 24, 2025

This week, the Real World Asset (RWA) tokenization landscape buzzed with significant developments spanning regulatory advancements, innovative company strategies, and burgeoning institutional adoption. From potential U.S. regulatory easing and concrete frameworks in Dubai to a Spanish brand aiming to tokenize its entire equity and major financial players like BlackRock expanding their RWA footprint, the message is clear: the tokenization of real-world value is rapidly maturing. These movements signal a transformative shift in how assets are owned, traded, and leveraged, promising increased liquidity, transparency, and accessibility for investors globally.

1)Weekly RWA Highlights

Plume Engages SEC & Treasury on Enhancing US Capital Markets with Blockchain

This week, the Plume Network team engaged in high-level discussions in Washington D.C., meeting with the SEC Crypto Task Force and the US Department of Treasury. The dialogue centered on how open blockchain ecosystems, such as Plume's, can bolster the competitiveness of U.S. crypto and capital markets by fostering greater liquidity, efficiency, and transparency. Plume emphasized the potential for collaborative efforts with policymakers to upgrade the financial system, highlighting the U.S. policymakers' interest in exploring these financial modernizations.

Read More: SEC

Beself Brands Charts New Territory: Plans Full Equity Tokenization, Eyeing Global Investor Access

Spanish lifestyle innovator Beself Brands is making a bold leap into the future of corporate finance, announcing plans to tokenize 100% of its company shares through its "BeToken" initiative. This ambitious strategy aims to democratize investment by allowing users worldwide to access company stock, potentially bypassing traditional IPO hurdles. While this pioneering approach could significantly lower barriers to entry for investors, the company's press release indicates that full regulatory approval is still pending, and clarity is sought on some projected financial figures.

Read More:BeInCrypto

SEC Explores "Sandbox" for Tokenization: A Potential Game-Changer for US Blockchain Securities?

A significant potential shift in the U.S. regulatory landscape for digital assets emerged this week, as SEC Commissioner Hester Peirce unveiled discussions around a "sandbox-style" exemption. This forward-thinking approach would aim to allow firms to issue, trade, and settle tokenized securities on the blockchain with potentially streamlined regulatory processes. Such a framework could be a pivotal development, fostering innovation and potentially unlocking wider adoption of RWA tokenization in the United States.

Read More: Altcoin Buzz 

BlackRock's BUIDL Fund Tapped by BounceBit for Innovative CeDeFi RWA Yield Strategy

Financial infrastructure firm BounceBit is leveraging BlackRock’s USD Institutional Digital Liquidity Fund (BUIDL) to launch a novel real-world asset (RWA) yield strategy tool. This collaboration, detailed in a recent press release, strategically merges traditional finance instruments with cutting-edge blockchain infrastructure. The initiative aims to provide investors with access to traditional yields enhanced by crypto derivatives trading, highlighting the growing synergy between CeFi and DeFi in the RWA space.

Read More: The Defiant

Dubai's VARA Greenlights RWA Tokenization for Secondary Markets, Boosting Market Viability

Dubai's Virtual Asset Regulatory Authority (VARA) has taken a decisive step to bolster the RWA ecosystem by issuing updated rules that officially permit the issuance and listing of RWA tokens on secondary markets. Legal experts view this development as a crucial catalyst, potentially transforming the long-discussed concept of RWA tokenization into a fully operational and liquid market model within the progressive jurisdiction.

Read More: Coinpedia

Tokenized Blue-Chip Stocks Surpass $22B; Wall Street Advocates 24/7 Blockchain Trading to SEC

The tokenization of real-world assets, particularly blue-chip equities like Tesla and Apple, is gaining significant momentum, with on-chain value already exceeding $22 billion. Influential Wall Street figures are actively presenting the case to the U.S. Securities and Exchange Commission (SEC), highlighting the transformative potential of tokenization and advocating for 24/7 trading on blockchain rails to unlock what they project as a trillion-dollar market opportunity.

Read More: The Defiant

2)RWA Market Commentary

This week vividly illustrates the maturing RWA tokenization sector, driven by converging forces. Regulatory bodies are notably active, with the SEC exploring a "sandbox" and Dubai's VARA establishing clear RWA trading rules, signaling a move towards supportive frameworks. Concurrently, institutional finance deepens its involvement; BlackRock's BUIDL fund is now enabling sophisticated RWA yield strategies with partners like BounceBit, while Wall Street champions blockchain-based equity trading.

Beyond established players, groundbreaking initiatives like Beself Brands' plan for full equity tokenization showcase disruptive innovation. Together, these developments, regulatory adaptation, institutional adoption, and novel use-cases indicate a decisive shift from concept to practical implementation, focusing on building active, liquid markets for a widening array of tokenized assets.

3)Narrative Overview

RWA Index Ranking (40.03%)

4)Tokenized Assets Analytics

Global Market Overview: 

  • Total RWA Onchain: $22.79B (+5.15% from 30d ago)
  • Total Asset Holders: 102,342  (+3.66% from 30d ago)
  • Total Stablecoin Value: $234.03B (+2.13% from 30d ago)

Conclusion

The developments this week underscore an accelerating momentum in the RWA tokenization space. Regulatory bodies are beginning to lay down clearer pathways, institutional players are actively building and integrating, and innovative companies are pushing the envelope on what can be tokenized. From Spain to Dubai to the US, the global drive towards digitizing real-world value on blockchains is undeniable.

As these initiatives progress, key areas to watch will be the finalization and impact of proposed regulatory frameworks, the actual uptake and performance of new RWA-backed financial products, and the market's response to novel approaches like full company tokenization. The journey towards a trillion-dollar tokenized asset market is well underway, with each successful project and supportive regulatory step paving the way for broader adoption and a more efficient, accessible global financial system.