This year’s EthCC and Cannes Blockchain Week showcased one clear message: the future of finance is onchain, and tokenized real world assets (RWAs) are leading the charge.
Across three panels and salons in just three days, Plume took the stage to advance the conversation on RWAfi, from consumer finance to institutional rails, alongside global leaders in DeFi, TradFi, and Web3 infrastructure.
Here’s how we shaped the narrative in Cannes:
🇫🇷 July 1: RWA Summit — Matching Supply and Demand for RWAs
Kicking off the week at the RWA Summit, Plume Co-Founder Chris Yin joined industry leaders from Apollo, Morpho Labs, and BPI to tackle one of the most pressing challenges in the space: aligning institutional capital with tokenized real-world assets.
From credit and yield products to regulatory frameworks and onchain liquidity, the panel explored how demand-side and supply-side players can come together to scale adoption.
🪞 July 1: Fenbushi DeFi Salon — Real Assets, Real Friction
Later that afternoon, Plume’s Luke Xiao, Head of Partnerships, joined the Fenbushi DeFi Salon for an intimate panel on RWA x DeFi: Where TradFi Meets DeFi Infrastructure.
The session, hosted in a collaborative, salon-style format, sparked candid discussions on friction points between traditional finance and DeFi-native architecture — and how builders like Plume are bridging those gaps with composable, regulation-aware infrastructure.
🌅 July 2: Morph Sunsets — Onchain Consumer Finance & Payments
On Wednesday, it was exciting to see RWAs being discussed at the stage at Morph Sunsets: The Green Room, a chic, sunset fireside event overlooking Cannes.
In a conversation alongside leaders from Maple and EtherFi, Chris shared Plume’s vision for integrating its cross-chain Skylink with Morph’s L2 to unlock seamless consumer finance experiences — proving that RWAs aren’t just for institutions, but can power everyday payments and yield-bearing products for users everywhere.
Our Takeaway from EthCC Cannes
From matching institutional demand to unlocking consumer finance, Plume reinforced its position as the backbone of RWAfi — for every user, every use case, everywhere.
In three days, we proved one thing: the onchain future of finance isn’t coming. It’s here. And Plume is building it.
