Plume Doubles Down on New York City as Home for Real-World Asset Innovation
At Plume, we’ve always believed that real world asset (RWA) innovation belongs onchain, but where should that innovation start?
For us, the answer is simple: New York City.
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Today, we’re reaffirming our long-term commitment to building in the heart of global finance. While others have looked abroad, we’re staying grounded in a place that understands capital markets, embraces ambition, and increasingly welcomes the kind of open, transparent infrastructure that crypto can offer. By maintaining and expanding our presence in the city, Plume is investing in proximity to the world’s most sophisticated financial markets and the growing ecosystem of institutions, builders, and policymakers advancing onchain innovation in the U.S.
Why We’re Doubling Down on New York
New York is where finance, policy, and technology collide. It’s where major institutions live, where regulators are shaping the future, and where crypto is once again finding its footing in the U.S.
As the conversation around tokenization heats up - from treasuries to credit to real estate and beyond — we want to be right in the mix, working shoulder-to-shoulder with asset originators, developers, and builders. New York puts us at the forefront of where the next chapter of RWA adoption is being written, so we can innovate beyond TradFi rails.
We’re not just opening an office. We’re planting a flag.
When our new home opened in 1931, it redefined a skyline and what American could expect from architecture and innovation. As we move into the still iconic Empire State Buidling, we are redefining how people view digital assets by unlocking new RWA opportunities and previously inaccessible investment opportunities to the main street investor.
We’ll be here hosting working groups, collaborating with partners, talking policy, and helping more builders bring real-world value onchain — and into DeFi.
Shifting Regulatory Winds
Plume's presence in New York positions it at the intersection of policy, capital, and crypto innovation. An emerging voice within the American regulatory conversation, we recently recommended paving the path for onchain capital markets through exemptions to enable new ways of achieving old policy goals, and working collaboratively toward tailored rules for DeFi capital markets. Doing so would enable the US to "realize the capital formation benefits of tokenization in the form of enhanced liquidity, accessibility, and efficiency.”
“New York City has always been our home since this is where American financial innovation lives,” commented Teddy Pornprinya, Co-Founder of Plume. “When it came to finding a permanent home, the Empire State Building was always a leading choice for us. We view Plume as one of the future pillars of American Finance, so being in one of the most recognizable locations in the world was as easy choice for us. New York City has always been our home and will continue to be our home.”
Where Genesis Meets Real World
Following the launch of Plume Genesis, our mainnet milestone, New York marks the next phase in our mission — from protocol to presence, from code to community. It’s where the ideas behind RWAfi meet the people, capital, and energy needed to bring them to life.
About Plume
Plume is the first full-stack RWA Chain and ecosystem purpose-built for RWAfi, enabling the rapid adoption and demand-driven integration of real world assets. With 200+ projects building on the network, Plume offers a composable, EVM-compatible environment for onboarding and managing diverse real world assets. Coupled with an end-to-end tokenization engine and a network of financial infrastructure partners, Plume simplifies asset onboarding and enables seamless DeFi integration for RWAs so anyone can tokenize real world assets, distribute them globally, and make them useful for native crypto users.
